Download: Save Money and the Environment Too: A Model for Local Government Recycling and Waste Reduction

This study provides a detailed profile of a 1999 media campaign to promote waste reduction in the San Francisco Bay Area of California. One of 24 studies showcasing successful recycling and waste reduction programs developed by local and regional government to achieve California's 50 percent waste diversion goals. The studies were developed with the support of the California Integrated Waste Management Board.