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Bring Your Own Bag Campaign |
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Campaign Title:
| "Bring Your Own Bag Campaign"
| | Campaign Dates: | | Campaign Category
| Reuse
| Campaign Objective:
| To increase awareness of reusable shopping bags targeting English and Spanish speaking women ages 25+ with messages that encourage use of reusable bags when they shop
| Campaign Strategy:
| Core message: to reduce waste and use reusable items whenever you shop. Five week media buy on KBAY & KERZ, 3 week media by on KRTY, KSJO, & KLIV. All stations have high female audience. Added value component with KBAY distributed reusable bags to county residents attending the Spring in Guadalupe Garden Earth Day Event on April 21, 2006. Newsprint advertisements were also distributed to cities for placement, as well as messages and ads placed in hauler newsletters.
| Target Market:
| Women ages 25+, Spanish and English speaking | Creative Materials:
| | Print Media
| It's All In the Bag. Bring Your Own. | Radio:
| Radio Spot KSJO (Spanish, 30seconds)
Radio Spot KBAY (English, 60 seconds)
| Developing City or County:
| County of Santa Clara
Integrated Waste Management Division
| Name of Advertising Agency or Designer/Writer/Producer:
| Ric Sakai
Y Design
408.249.3657
www.ydesign.com | Any known limitations for someone else using the campaign:
| Reusable with permission.
Zachary DeVine
County of Santa Clara - Integrated Waste Management Division
1735 N. 1st St. Suite 308
San Jose, CA 95112
408.441.4328
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Bring Your Own Bag Campaign 
