Campaign Title:
| Used Oil Recycling- 2006
| | Campaign Dates: | May 29, 2006 to June 25, 2006
| Campaign Category
| Recycle
| Campaign Objective:
| The campaign promoted the proper disposal of used oil and filters through recycling in Alameda County.
| Campaign Strategy:
| The campaign was comprised of print advertisements placed throughout Alameda County including bus side posters, bus shelter posters, BART station posters, and newspaper advertisements. Ad placement was based on population density and coverage in the three geographical areas Alameda County (North, South and East).
| Target Market:
| Do-it-yourself oil changers, males between the ages of 18-25.
| Creative Materials:
| Bus shelter
Bus side
BART poster
| Other Materials:
| Final Report
| Connecting Website:
| www.recycleusedoil.org
| Developing City or County:
| StopWaste.Org – Alameda County
| Name of Advertising Agency or Designer/Writer/Producer:
| Mary Leigh Henneberry, Dezignamo
| Any known limitations for someone else using the campaign:
| Permission from StopWaste.Org
Please call or email with any questions.
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Senior Program Manager
510-614-1699
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Used Oil Recycling 
