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Save Money & the Environment, Too - 2002 |
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Campaign Title:
| Save Money and the Environment, Too - 2002
| | Campaign Dates: | January 14-27, 2002
| Campaign Category
| Reduce
| Campaign Objective:
| Inform the public about the importance of reducing waste.
| Campaign Strategy:
| Radio, television, print and web campaign message encourages consumers to buy the largest size they can use, avoid excess packaging, and buy long-lasting and reusable products in order to save money, and of course, the environment, too
| Target Market:
| Bay Area residents
| Creative Materials:
| | Print Media:
| Throwing Away Your Grocery Money? (7.5x10.75)
Change Your Ways and Save Some Change At the Grocery Store (7.5x10.75)
Save the Environment. You Can Afford It. (7.5x10.75)
Change Your Ways and Save Some Change (7.5x10.75)
Throwing Away Your Grocery Money? (8x3.75)
Change Your Ways and Save Some Change At the Grocery Store (8x3.75)
Save the Environment. You Can Afford It. (8x3.75)
Change Your Ways and Save Some Change (8x3.75) | Radio:
| Shopping (English, 60 seconds)
Shopping (Spanish, 60 seconds)
| Other Materials:
| Press Release
Article: "Managing Trash"
Article: "Save Money and the Environment Too"
Final Report
| Developing City or County:
| BayROC
| Name of Advertising Agency or Designer/Writer/Producer:
| Carl & Manor Advertising
1-866-444-2623 | Any known limitations for someone else using the campaign:
| Permission from BayROC.
Please email with any questions.
BayROC Campaign Coordinator
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2002-Save Money & the Environment Too 
