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Stop Junk Mail - 2005 Print E-mail

 woman with junk mail

Campaign Title:
Stop Junk Mail 2005
Campaign Dates:January 10, 2005 - January 23, 2005
Campaign Category
Reduce
Campaign Objective:
Take action to reduce personal junk mail.
Campaign Strategy:
Radio, print and web promotion of a “Stop Junk Mail Kit” which provides contact numbers and pre-addressed postcards to organizations designed to protect consumer privacy.
Target Market:
Bay Area residents
Creative Materials:
 
Print Media
Junk Mail Ad (B&W) 4.25 x 5.75
Junk Mail Ad (B&W) 5 x 7.875
Junk Mail Ad (B&W) 6 x 10
Junk Mail Ad (color) 8 x 10
Radio:
Junk Mail Ad (60 seconds)
Other Materials:
Junk Mail Reduction Kit
Press Release
Newsletter Article for Residents
Newsletter Article for Businesses and Chambers
Newsletter Article for Environmental Non-Profits
Final Report
Connecting Website:
www.stopjunkmail.org
Developing City or County:
BayROC
Name of Advertising Agency or Designer/Writer/Producer:

Artwork for Stop Junk Mail Kit: Alameda County. 
San Francisco has the original artwork for the ads.
Website design and artwork by San Francisco Department of the Environment.

Any known limitations for someone else using the campaign:

Permission from BayROC.
Please email with any questions.
 
BayROC Campaign Coordinator
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