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2003-Buy Recycled Paper
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Buy Recycled Paper Campaign - 2004 Print E-mail
Campaign Title:
Buy Recycled Paper - 2004
Campaign Dates:March 15 - 28, 2004
Campaign Category
Recycle
Campaign Objective:
Encourage people to request and buy recycled-content paper for work and home.
Campaign Strategy:
Radio, print and web promotion of resources for purchase and use of recycled-content paper.
Target Market:
Bay Area residents and businesses
Creative Materials:
 
Print Media:
We're Stumped (7.5x6.75)
We're Stumped (7.5x4)
We're Stumped (6x6.25)
We're Stumped (6.375x4)
We're Stumped (6.125x5.125)
We're Stumped (5.875x4)
Radio:
As the Chainsaw Turns...(60 seconds)
Press Releases:
Alameda County Press Release
Napa County Press Release
San Mateo County Press Release
Santa Clara County Press Release
General Press Release
Other Materials:

Poster: We're Stumped
Why Buy Recycled - Information
Why Buy Recycled - Compact Piece for Print
Sample Memo to Employees - Program Announcement/Buy Recycled
Newsletter Article for Businesses and Chambers
Newsletter Article for Residents
Waste Prevention Tips

Final Report

Developing City or County:
Santa Clara County
Name of Advertising Agency or Designer/Writer/Producer:

Print Materials: Sue Webb
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(408) 920-0407

Radio: Jim McKee
earwaxproductions.com
(415) 487-050
Any known limitations for someone else using the campaign:
Permission from BayROC.
Please email with any questions.
 
BayROC Campaign Coordinator
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